Plum

Introducing Plum, a smart money app that empowers 2 million users to save, invest, and manage their finances effortlessly using automation and AI.

Many people face money inertia, entrapped in unproductive financial habits and leaving billions in zero-interest accounts, which hampers their ability to build wealth.

Plum tackles this issue with a unique approach to fair finance, offering automated saving, investments, and easy access to curated financial tools that inspire consistent financial habits.

The European wealth management market is a massive $43 trillion opportunity, with Plum positioned uniquely to capture a significant share across 10 countries, appealing to a mass-market with competitive pricing.

Plum leverages a multi-faceted revenue model from subscriptions, interest spreads, and transactional fees, ensuring consistent and predictable revenue.

Our 2024 strategy includes enhancing core product offerings, unlocking growth through additional products, and exploring new channels to attract wealthier users while focusing on user education through AI.

Plum showcases remarkable growth, boasting a 2.5x increase in users, record annual revenue, and recognition as the Best Personal Finance App in the British Bank Awards 2023.

The opportunity to join Plum is now, as we lead the charge in transforming personal finance in Europe, backed by strong growth and institutional partnerships.