fable
Year2022
RoundSeries A
Amount$10.5M
Overall
Summary
15 slides
15 slides
1 slide
Introducing Fable, the direct-to-consumer home decor brand.
2 slides
Millennials dominate the home decor market, yet they are dissatisfied with the purchasing experience, feeling frustrated by the overwhelming options available.
4 slides
Fable provides an effortless home outfitting experience through cohesive designs, value-driven products, and a focus on celebrating creators behind these items.
6 slides
In 2021, we achieved remarkable metrics: opening new retail stores, launching successful products, and improving profitability, with a repeat purchase rate exceeding 50%.
1 slide
Our product development focuses on sustainability, storytelling, and user-friendly design, ensuring every piece enhances everyday living.
1 slide
Our leadership team consists of experienced startup professionals who bring a wealth of knowledge and expertise in operations, technology, and strategy.
