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    fable

    fablepets.com | Retail, ECommerce, Design
    Year2022
    RoundSeries A
    Amount$10.5M
    Story
    Design
    Overall
    Pitch Deck Inspo Logo

    Title

    1 slide

    Introducing Fable, the direct-to-consumer home decor brand.

    Problem

    2 slides

    Millennials dominate the home decor market, yet they are dissatisfied with the purchasing experience, feeling frustrated by the overwhelming options available.

    Solution

    4 slides

    Fable provides an effortless home outfitting experience through cohesive designs, value-driven products, and a focus on celebrating creators behind these items.

    Traction

    6 slides

    In 2021, we achieved remarkable metrics: opening new retail stores, launching successful products, and improving profitability, with a repeat purchase rate exceeding 50%.

    Product

    1 slide

    Our product development focuses on sustainability, storytelling, and user-friendly design, ensuring every piece enhances everyday living.

    Team

    1 slide

    Our leadership team consists of experienced startup professionals who bring a wealth of knowledge and expertise in operations, technology, and strategy.