Durable

Durable is the AI-powered operating system designed specifically for solo business owners.

Our team boasts extensive experience with successful startups, led by James Clift, whose past venture scaled to 4 million users.

We envision a world where owning a business is simpler than having a job, empowering individuals in the ownership economy.

The shift towards the ownership economy is accelerating, as more Americans embrace entrepreneurship fueled by unprecedented growth and a desire for flexibility.

Starting a solo business is currently lengthy, costly, and challenging, encompassing various complex aspects like banking and marketing.

Durable provides a comprehensive solution for solo entrepreneurs, featuring tools for marketing, communication, scheduling, operations, community, and finances.

Our platform allows users to launch their business in minutes, equipped with AI-powered websites, marketing tools, and operational management features.

With a total addressable market of 1.1 billion global service professionals, we are poised to capture a thriving segment as many transition to solo businesses.

We are strategically targeting new solo business owners with our full-stack solution while navigating the competitive landscape of various service verticals.

Durable caters to newly formed solo service businesses as well as established operators to enhance their profitability and streamline operations.

Our traction is evident through the growing number of business websites created on our platform, indicating strong user engagement and interest.

Our next milestones include building a category-defining product and optimizing our go-to-market strategy for maximum impact.