Summary
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Introducing Buffer, your solution to smarter social media management.
Social media sharing is rapidly increasing but businesses struggle to effectively use social to drive traffic.
Buffer allows users to queue and schedule their social media updates for optimal engagement.
Buffer has 800 paying users, $150,000 annual revenue run rate, and rapid growth with 55,000 users increasing by 40% each month. Buffer has achieved significant milestones, with future targets including reaching 1 million users and integrating into 50 apps by 2013.
Buffer operates on a freemium model with a consistent conversion rate of 2% from free to paid plans, projecting $3.6M in revenue with 1 million users.
The social media landscape is booming, with sharing exponentially growing and Buffer significantly increasing user engagement.
We aim to become the default sharing standard in any app through integrations with major players like Reeder, Pocket, and Feedly.
Buffer stands out in a competitive landscape filled with social media dashboards, intelligent sharing apps, and scheduling tools.
Led by co-founders Joel Gascoigne and Leo Widrich, supported by notable advisors like Guy Kawasaki and Hiten Shah, along with backing from significant investors.
For further information, reach out to us at founders@bufferapp.com.
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