Buffer
buffer.com | Martech, SocialMedia
Year2011
RoundSeed
Amount$500k
Overall
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Introducing Buffer, your solution to smarter social media management.
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Social media sharing is rapidly increasing but businesses struggle to effectively use social to drive traffic.
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Buffer allows users to queue and schedule their social media updates for optimal engagement.
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Buffer has 800 paying users, $150,000 annual revenue run rate, and rapid growth with 55,000 users increasing by 40% each month. Buffer has achieved significant milestones, with future targets including reaching 1 million users and integrating into 50 apps by 2013.
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Buffer operates on a freemium model with a consistent conversion rate of 2% from free to paid plans, projecting $3.6M in revenue with 1 million users.
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The social media landscape is booming, with sharing exponentially growing and Buffer significantly increasing user engagement.
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We aim to become the default sharing standard in any app through integrations with major players like Reeder, Pocket, and Feedly.
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Buffer stands out in a competitive landscape filled with social media dashboards, intelligent sharing apps, and scheduling tools.
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Led by co-founders Joel Gascoigne and Leo Widrich, supported by notable advisors like Guy Kawasaki and Hiten Shah, along with backing from significant investors.
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For further information, reach out to us at founders@bufferapp.com.
